{"id":13757,"date":"2026-01-23T13:40:18","date_gmt":"2026-01-23T12:40:18","guid":{"rendered":"https:\/\/vilafames.org\/?p=13757"},"modified":"2026-01-28T21:03:38","modified_gmt":"2026-01-28T20:03:38","slug":"identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur","status":"publish","type":"post","link":"https:\/\/vilafames.org\/es\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/","title":{"rendered":"Identidad y arte: la estrategia tur\u00edstica de Vilafam\u00e9s en FITUR"},"content":{"rendered":"

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Vilafam\u00e9s ha participado en la Feria Internacional de Turismo (FITUR), celebrada en IFEMA Madrid esta semana. De la mano de la organizaci\u00f3n tur\u00edstica Los Pueblos M\u00e1s Bonitos de Espa\u00f1a, el municipio de la Plana Alta ha incidido en una estrategia tur\u00edstica enfocada a un turismo de calidad y sostenible, donde el arte y el MACVAC configuran una de sus principales bases.<\/p>\n

\u00abVilafam\u00e9s y el MACVAC son un binomio inseparable. Trabajamos para acoger visitantes que valoren el arte y el patrimonio hist\u00f3rico que atesora nuestro casco antiguo. Es un turismo de calidad cimentado tambi\u00e9n en nuestra identidad. No cambiamos el pueblo para atraer turismo. Nos mantenemos como somos, y ese es el principal tesoro que tenemos\u00bb, ha expresado el concejal de Turismo, Ra\u00fcl Forcadell, quien ha asistido a FITUR en representaci\u00f3n del municipio.<\/p>\n

El concejal de Turismo ha presentado en el estand de Los Pueblos M\u00e1s Bonitos de Espa\u00f1a la campa\u00f1a de promoci\u00f3n tur\u00edstica del municipio para 2026: \u2018Vilafam\u00e9s siempre tiene una primera vez\u2019. Un relato que comienza en el MACVAC y proyecta su arte para relacionarlo con los espacios simb\u00f3licos del pueblo. La Roca Grossa, el Castillo, la iglesia de la Sangre, la Ermita de Sant Miquel o la Escola del Caragol son tan o m\u00e1s protagonistas como las piezas de Mir\u00f3, Picasso, Warhol o Claudia de Vilafam\u00e9s, obras que pueden contemplarse en el Museo de Arte Contempor\u00e1neo Vicent Aguilera Cerni.<\/p>\n

Adem\u00e1s, durante la presentaci\u00f3n se mostr\u00f3 la serie documental \u2018Ruta de los Artistas\u2019, un ejemplo de la estrategia cultural y tur\u00edstica que se trabaja en el municipio castellonense, directamente vinculada a la difusi\u00f3n MACVAC-Vilafam\u00e9s. El director del documental, \u00c0lex Falomir, acompa\u00f1\u00f3 a Forcadell durante la sesi\u00f3n informativa.<\/p>\n

La desestacionalizaci\u00f3n del turismo, que aporta valor al municipio durante todo el a\u00f1o, tambi\u00e9n se fundamenta en la promoci\u00f3n de la riqueza paisaj\u00edstica y patrimonial tanto del casco antiguo como del t\u00e9rmino municipal que rodea el pueblo. \u00abEl turismo de calidad es el MACVAC, pero tambi\u00e9n lo es ofrecer rutas ecotur\u00edsticas y eventos culturales durante todo el a\u00f1o, como festivales musicales, cinematogr\u00e1ficos o carreras deportivas\u00bb, concluye Forcadell.<\/p><\/div>\n

<\/div>\n

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Vilafam\u00e9s ha participado en la Feria Internacional de Turismo (FITUR), celebrada en IFEMA Madrid esta semana. De la mano de la organizaci\u00f3n tur\u00edstica Los Pueblos M\u00e1s Bonitos de Espa\u00f1a, el municipio de la Plana Alta ha incidido en una estrategia tur\u00edstica enfocada a un turismo de calidad y sostenible, donde el arte y el MACVAC […]<\/p>\n","protected":false},"author":22,"featured_media":13759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,1],"tags":[163,19,616,330,398,117],"class_list":["post-13757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajuntament","category-noticies","tag-ajuntament-de-vilafames","tag-art","tag-cultura","tag-fitur","tag-turisme","tag-vilafames"],"yoast_head":"\nIdentidad y arte: la estrategia tur\u00edstica de Vilafam\u00e9s en FITUR - Web de l'Ajuntament de Vilafam\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:ca]Identitat i art: l'estrat\u00e8gia tur\u00edstica de Vilafam\u00e9s en FITUR[:es]Identidad y arte: la estrategia tur\u00edstica de Vilafam\u00e9s en FITUR[:] - Web de l'Ajuntament de Vilafam\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Vilafam\u00e9s ha participado en la Feria Internacional de Turismo (FITUR), celebrada en IFEMA Madrid esta semana. De la mano de la organizaci\u00f3n tur\u00edstica Los Pueblos M\u00e1s Bonitos de Espa\u00f1a, el municipio de la Plana Alta ha incidido en una estrategia tur\u00edstica enfocada a un turismo de calidad y sostenible, donde el arte y el MACVAC […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\" \/>\n<meta property=\"og:site_name\" content=\"Web de l'Ajuntament de Vilafam\u00e9s\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AjuntamentVilafames\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T12:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T20:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vilafames.org\/wp-content\/uploads\/Vilafames-a-FITUR-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"963\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"premsa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ajtvilafames\" \/>\n<meta name=\"twitter:site\" content=\"@ajtvilafames\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"premsa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\"},\"author\":{\"name\":\"premsa\",\"@id\":\"https:\/\/vilafames.org\/#\/schema\/person\/aa371e60a59b7f55b0b323653e2f07a7\"},\"headline\":\"Identidad y arte: la estrategia tur\u00edstica de Vilafam\u00e9s en FITUR\",\"datePublished\":\"2026-01-23T12:40:18+00:00\",\"dateModified\":\"2026-01-28T20:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\/\/vilafames.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vilafames.org\/wp-content\/uploads\/Vilafames-a-FITUR-3.jpeg\",\"keywords\":[\"Ajuntament de Vilafam\u00e9s\",\"art\",\"Cultura\",\"Fitur\",\"turisme\",\"Vilafam\u00e9s\"],\"articleSection\":[\"Ayuntamiento\",\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\",\"url\":\"https:\/\/vilafames.org\/identitat-i-art-lestrategia-turistica-de-vilafames-en-fitur\/\",\"name\":\"[:ca]Identitat i art: l'estrat\u00e8gia tur\u00edstica de Vilafam\u00e9s en FITUR[:es]Identidad y arte: la estrategia tur\u00edstica de Vilafam\u00e9s en FITUR[:] - 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